At a time when Digital Out of Home markets appear to be recovering strongly, Cleverdis explores the key growth factor by asking the question: “How can the DOOH industry help media agencies convince end users to make digital a part of their advertising packages?” An exclusive interview with Dominic Lyle, Director General of the European Association of Communications Agencies (EACA) reveals what it takes to run a successful advertising DOOH network.

This edition also reveals brand-new solutions and recent partnerships in the digital signage market. We invite you to download the online version of the SMARTreport, which we recommend circulating to anyone involved in the business.