With over 12 years’ experience in high-tech publishing and communication consulting, Cleverdis is at the heart of the information chain and has established a unique professional social network worldwide:

  • in the Consumer Electronics & Home Appliances (BtoC and BtoBtoC) sectors;
  • In vertical markets (BtoB) - particularly in the fields of Hotel Innovations and Technologies and Out of Home Digital Media.

Cleverdis simplifies relations between Vendors, Solutions Providers, Industry Associations, Distributors, Dealers, Buyers and Customers.

Our success comes from the creation of unique and specific communication tools in the strict respect of our philosophy.

We term this philosophy “Information Intelligence”, and it is at the heart of all of our publications and productions:

Cleverdis works to carefully

  • select the right information,
  • analyse it and then
  • put it into a clear perspective in its particular context with regard to a particular sector ecosystem.


Information is not only sorted, but also analysed, decoded and targeted.

Whether it’s in a SPECIALreport or a SMARTreport, the reader will find structured, succinct, objective and intelligent information presented in a readable and easy to understand format.
Our objective is that our readers have high value-added information, useful in their specific business (BtoB & BtoBtoC) or in their daily lives (BtoC).

Through our high-level publications, we are a “catalyst” between those in positions of power (political, economic, cultural, etc.), who communicate via our media or our dedicated publications (SPECIALreports) and/or dedicated video reports.

The credibility of our publications and other media as well as the quality of our readership mean that these products are formidable tools in terms of efficiency.
It is no coincidence, and thusly proud of the fact that the major BtoC and BtoBtoC players of the Consumer Electronics and Home Appliances markets, and Technological Solutions for the BtoB sector use them to convey their messages to the markets.
Cleverdis also saves these people time and makes life easier for them during an event with dedicated sites such as our “Where to Go in Berlin” blog for IFA Berlin.

For more details on these tools:


Gérard LEFEBVRE
Founder - Cleverdis
 
 > Management


Gérard LEFEBVRE

President & CEO
 		Gérard Lefebvre has held positions of Director and Chairman with a number of companies in the Display and Digital Peripherals Industry.
He is recognised world-wide by industry leaders and the management of major end-user organisations for his work in creating true, efficient and sincere communication between top corporate buyers and top vendors.
Gérard currently heads Cleverdis, which he founded in 1997.
Gérard is graduated from Ecole Superieure de Commerce de Paris (ESCP-EAP 1977) with a specialisation in International Finance.
 
 
 > Business Development


Bettina BADON

Sales Director
 		Bettina Badon obtained a Bi-national diploma in European Business Studies from Fachhochschule Landshut and APU Cambridge. After completing internships in the US and France, she held the position of Assistant for Internal Communications for an international Internet provider. From 2003, she has been working at Cleverdis, holding various positions within the organisation. Since 2007, she is Cleverdis’ Sales Director, as well as Project Manager for IFA International.
 
 > Editorial


Richard BARNES

Editor-in-Chief
 		Australian-born, Richard Barnes has been working in various media since the late 70's.
In 2000, he took on the position of Editor-in-chief of the Cleverdis Guides, responsible for overseeing the content of all international publications as well as SPECIALreports and other corporate publishing activities.
 


Joree CHO

Associate Editor
 		Jooree Cho is currently the Associate Editor at Cleverdis. She has a B.A journalism degree in the United States. After a radio internship in Montreal, she came to France, wishing to expand her knowledge of French and to work in an international company. She speaks English, French, and Korean.
 
 > Vertical Markets


Raphaël PINOT

BtoB Senior Analyst
 		Raphaël Pinot is a specialist in information management on innovations and the accompanying changes. He has a degree in public relations, lobbying and BtoB marketing from the Ecole Supérieure de Commerce de Lyon IDRAC [Before joining Cleverdis, he took part in the beginning of the intranet communication system at SNCF and also worked at the R&D center of ST Microelectronics].
Since 2001, he has been at Cleverdis, where his main role is to keep an eye on the ever evolving DOOH market.
 
 > Hospitality


Masha POLSHINSKAYA

Hospitality Project Manager
 		After having worked in the PR & Marketing industry in Russia, then on French web-TV, Masha Polshinskaya joined Cleverdis in 2008 as Project Manager of the Hotel Technologies SMARTreport publication.
Her mission is to manage relations with Hotel Owners, Investors, Hotel Managers, Tour Operators, Event Managers, Customers, Solutions Providers & Installers.
She is also in charge of partnerships for the important trade shows in the hospitality industry.
Her fluency in English, French, and Russian is useful when dealing with Cleverdis international clients and partners. She holds a Masters Degree in International Public Relations from the Institute of Political Studies of Aix-en-Provence, France. She also obtained a Masters Degree in Territorial Management and Regional Economy in Russia.
 
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