Cleverdis - Information Intelligence

Cleverdis is renowned in the consumer electronics, hotel and digital Out of Home industries worldwide for the incredible social/professional network established by our publications (i.e. SMARTreports and daily trade show news) and websites.

But Cleverdis is also an ensemble of high added-value services such as the realisation of SPECIALreports, Video Reports, self diagnostics online, physical audits, mystery visits and the hosting or animation of events such as SMARTevents.

The thread that runs throughout: communicate, unify and exchange around Innovations and New Technologies with the goal of moving the industry forward. Whether you work in the consumer electronics or major appliance sectors, you are panning a digital signage project, you are an independent hotelier, a chain operator, architect, designer, media sales, screen network owners, service provider or vendor, these tools are available for you to optimise your results. We being all the most important industry information together for you in the form of “Information Intelligence”: carefully honed, weighed and filtered to ensure you get the most balanced and comprehensive outlook in a highly condensed and interesting form.

Gérard LEFEBVRE
President & CEO, Cleverdis

	Gérard LEFEBVRE President & CEO

	Gérard Lefebvre has held positions of Director and Chairman with a number of companies in the Display and Digital Peripherals Industry. He is recognised world-wide by industry leaders and the management of major end-user organisations for his work in creating true, efficient and sincere communication between top corporate buyers and top vendors. Gérard currently heads Cleverdis, which he founded in 1997. Gérard is graduated from Ecole Superieure de Commerce de Paris (ESCP-EAP 1977) with a specialisation in International Finance.

	Valentina RUSSO Editorial Coordinator and Financial & Administrative Manager

	Valentina Russo holds Masters in Communication Sciences and Public Relations, from the IULM University of Milan. After several internships in Spain, USA and France, she is now perfectly fluent in five languages: Italian, English, French, Spanish and Portuguese. She started her career in Paris, where she worked successively as Editorial Coordinator for the fashion magazine Italian Vogue, and as Production Manager for Studio G - a Photographers' PR Agency. She joined the Cleverdis team in 2004 as Country Manager for Italy and Spain, and later the same year her position evolved to that of Editorial Coordinator and Financial & Administrative Manager.

	Bettina BADON Sales Director

	Bettina Badon obtained a Bi-national diploma in European Business Studies from Fachhochschule Landshut and APU Cambridge. After completing internships in the US and France, she held the position of Assistant for Internal Communications for an international Internet provider. From 2003, she has been working at Cleverdis, holding various positions within the organisation. Since 2007, she is Cleverdis’ Sales Director, as well as Project Manager for IFA International.

	Richard BARNES Editor-in-Chief

	Australian-born, Richard Barnes has been working in various media since the late 70's. In 2000, he took on the position of Editor-in-chief of the Cleverdis Guides, responsible for overseeing the content of all international publications as well as SPECIALreports and other corporate publishing activities.

	Jooree CHO Associate Editor

	Jooree Cho is currently the Associate Editor at Cleverdis. She has a B.A journalism degree in the United States. After a radio internship in Montreal, she came to France, wishing to expand her knowledge of French and to work in an international company. She speaks English, French, and Korean.

Our core domain: new digital technologies, in particular concerning displays and their various exciting new applications.

The Issues at Stake

The onset of a number of new technologies in this rapidly growing field is creating a triple-sided problem:

On the one hand, all those involved in the sale and distribution of TV’s, monitors, projectors and other visual displays need a reliable, unbiased source of information about market trends, products, applications and technologies.
Buyers equally need a way to get the “big picture” – a simplified but nonetheless complete and rounded vision of how to choose. They need a clear explanation of the main elements to take into account when choosing, and how price and technology trends are evolving, in order to make a wise… or “clever” choice.
Facing these two groups – the vendors and the buyers – information sources exist. But the bulk of the information may be biased, incorrect, incomplete or even sometimes too voluminous to digest. Bombarded from all sides by messages that one or another technology is “the best” people lose confidence in the information itself and even in the possibilities offered by the technologies.

The Cleverdis Promise

We undertake to redress these issues through the provision of reader friendly publications and special reports, as well as dedicated consulting missions for manufacturers in order to simplify and clarify the vision of new technologies. We do not enter into product comparisons, but present the underlying values and uses, highlighting their “added values”. In educating and informing the market both upstream and downstream, we believe we can help “grow the pie” and instil true “information intelligence”.