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Calendar:
November 2008 Edition:
Launch at HTNG European Conference & Equip'Hotel Paris
• Early Birds: before 27th June 2008
• Advertising and editorial deadline: 19th October 2008
• Launch: 15th November 2008
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Distribution:
- PRINT VERSION: 11,500 copies
- NOMINATIVE MAILING (Surface mail): 5,700 copies
- Distribution by Cleverdis to 2,700 highly targeted customers
- 539 corporate decision-makers in 133 integrated WW Hotel Chains (25,399 Hotels WW / 3,527,927 rooms)
- 77 corporate decision-makers in 34 European volunteer chains (5,194 hotels in Europe / 130,580 rooms)
- 2,089 Hotel directors and IT Managers in 1,187 luxury hotels in Europe
- Distribution by Market actors and Trade associations: 2,500 copies (Each SMARTreport participant can receive a standard quantity of 50 copies, or more on request)
- Others: 500 copies
- DISTRIBUTION THROUGH TRADE SHOWS: 5,800 COPIES
Equip’Hotel (November, France)
HTNG European Members' Meeting and Conference (November, France)
MKG Hospitality Awards (November, France)
Horeca Expo (November, Belgium)
Xenia (November, Greece)
SIA Guest (November, Italy)
Tisud (November, Turkey)
Equip'Hôtel Middle East (December, UAE)
Hoteq (December, Turkey)
Horecava (January, The Netherlands)
IHTF Asia – International Hotel Technology Forum (February, Singapore)
HTNG Annual Members' Meeting & Conference (February, USA)
Tema (February, Danemark)
Alles für den Gast AllMountain (March, Austria)
- ELECTRONIC FORMAT: 12,900 downloads
- Publication of all SMARTreports content on the Cleverdis Hospitality Hub
- 12,900 downloads: Estimation of downloads of PDF via the Cleverdis Hospitality Hub & website www.cleverdis.com between November 2008 and March 2009 (based on previous cases)
- E-mailing by Cleverdis to 12,000 contacts: target = qualified decision-makers in the hotel trade, e-mailing to HTNG members + through other organisations (e.g. Equip'Hotel)
Participation opportunities:
The SMARTreport is a dedicated communication platform for:
- Communicating not only with new prospects but also with repeat clients
- Putting your company in perspective in the industry – highlighting your specific value-add with regard to over service providers or manufacturers
- Underlining your presence and commitment in this market
Free Editorial Content
We seek information on innovative products and solutions as well as detailed case studies in the use of Hotel Technologies which we run in various sections of the publication. All market players are invited to put us in contact with their clients in order to undertake interviews, and we welcome case studies, photos and news releases that are able to supply important content in this sense. In addition, we are more than happy to field white papers and information from professional associations as well as market research organisations. The utilisation of this kind of input is at the discretion of the editor-in-chief.
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Commercial content
Managing a Project from A to Z & Key Players
One or several pages may be purchased in order to underline and explain your company’s services in the form of advertorial. This may be in the form of:
• an interview with a leading figure within your establishment and/or a report on your products/solutions;
• a “report” on your latest offering;
• inclusion of a “company page” with all key contacts, offices etc...
This kind of content differs from free editorial content in that a company is able to purchase any number of pages desired in order to increase impact, and the company also has final say on page-setting and content (which in the instance of free content is not the case).
 Equip'Hôtel Special Inserts
Both for Equip'Hôtel Paris and Equip'Hôtel Middle East, Cleverdis proposes specific show inserts as a targeted communication tool for exhibitors:
• 32 pages insert in European edition
• Language: French (Equip'Hôtel Paris); English (Equip'Hôtel Middle East)
• Distribution: 6,000 copies at the show and e-mailing of PDF to all visitors
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Advertising rates
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European Edition
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1 Equip'Hôtel Special Insert (France or Middle East)
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European Edition
+ 1 Equip'Hôtel Special Insert
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European Edition
+ 2 Equip'Hôtel Special Inserts
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| 1 full page advertisement* |
9,200 €
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4,600 €
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10,350 €
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11,960 €
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| 1 full page advertisement (Highlight positioning: Inside Front/Back cover, facing dossier)* |
11,500 €
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5,750 €
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12,900 €
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14,950 €
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| Back cover or Bookmark** |
12,900 €
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6,450 €
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14,500 €
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16,770 €
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| 2 full pages advertisement** |
16,550 €
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8,275 €
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18,600 €
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21,500 €
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* includes 2 editorial pages – ** includes 4 editorial pages
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Advertorial rates
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European Edition
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1 Equip'Hôtel Special Insert (France or Middle East)
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European Edition
+ 1 Equip'Hôtel Special Insert
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European Edition
+ 2 Equip'Hôtel Special Inserts
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| 1 advertorial page |
3,150 €
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1,550 €
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3,525 €
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4,050 €
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| 2 advertorial pages |
5,250 €
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2,600 €
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5,880 €
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6,790 €
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| 3 advertorial pages |
7,550 €
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3,775 €
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8,490 €
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9,800 €
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| 2 advertorial pages + 4 pages custom print run (1000 copies) |
6,900 €
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3,500 €
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7,500 €
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8,300 €
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Web Communication Opportunities: Cleverdis Hospitality Hub & website
Cleverdis now proposes to combine editorial/advertisement participation in the SMARTreport with highly targeted online communication tools:
• Communication on the Cleverdis Hospitality Hub website www.hospitality-hub.com
• Targeted e-mailing actions to a pre-defined target group
Rates
• Sponsoring of the PDF-download of the SMARTreport*: 12,900 €
• Banner large (480 x 60 pixels)*: 6,900 €
• Banner small (190 x 190 pixels)*: 4,900 euros
• E-mailing of your pages to a selection of 1,000 contacts: 1,900 €
• E-mailing of your pages to a selection of 500 contacts: 1,200 €
* 6 month period |
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