When project managers or decision makers are seeking the broadest range of information available on a specific market, presented in a homogeneous manner, the SMARTreport becomes a veritable decision-making tool.

The SMARTreport is similar to a trade show in its construction, with:
• Conference spaces open to end-users, professionnal associations and anamysts (Chapters 1 & 2: Out of Home Digital Media Applications / The Market)
• Commercial spaces – just like booths at a trade show – where the main players in the market can present themselves in an exhaustive and educative manner (Chapters 3 & 4: The Components of a Project / EMEA Key Players Detailed Directory).

For further details please refer to the Content Overview.

Calendar

July 2008 Edition		February 2009 Edition
• Advertising and efitorial deadline: 13th June 2008		• Early Birds: 16th November 2008
		• Advertising and efitorial deadline: 5th January 2009
• Launch: 15th July 2008		• Launch: 3th February 2009

End users (52%) Markets : Point of Sale (PoS), Large Enterprises, Tourism and Leisure, Education, Other Administration, Transport Decision Makers : Head of communication, Marketing, General Management, Head of Purchasing Dpt., Merchandising, Information System Management, General Services Prescribers (16%) Advertising agencies, Architects, Media, Professionnal Associations Market Actors (32%) Consultants, Content Creation and Design, Distributors, Financing, System Integrators, Installers, Manufacturers, Network Operators, Software Editors…

• PRINT VERSION: 12,450 copies
  
  
  • Distribution by Cleverdis to VIP list: 1,950 copies
  • Distribution through Trade Shows: 8,500 copies
  • Distribution by Market Actrors: 2,000 COPIES
    
    

• ELECTRONIC FORMAT: 12,400 downloads
  
  
  • 12,400 downloads: Estimation of downloads of PDF via the Internet site www.cleverdis.com between July 2008 and February 2009 (based on previous cases).
    
  • E-mailing by Cleverdis to 10,000 contacts: target = End users (64%), Prescribers (8%) and Market Actors (28%).
  • Emailing by Partners: E-mailing campaigns to show visitors / association members

Participation opportunities

Print Edition Reserve both editions (July 2008 & February 2009) now and benefit from 10% package discount.
Advertising rates • 1 full page advertisement*: 9,200 € • 1 full page advertisement (Highlight positioning: Inside Front/Back cover, facing dossier, etc.)*: 11,500 € • Back cover or Bookmark**: 12,900 € • 2 full pages advertisement**: 16,550 € * includes 2 editorial pages – ** includes 4 editorial pages Advertorial rates • 1 advertorial page: 3,150 €: • 2 advertorial pages: 5,250 €: • 3 advertorial pages: 7,550 €: • 2 advertorial pages + 4 pages custom print run (1000 copies): 6,900 €:
Web Communication Cleverdis now proposes to combine editorial/advertisement participation in the SMARTreport with highly targeted online communication tools: • Communication on the Cleverdis website www.cleverdis.com • Targeted e-mailing actions to a pre-defined target group Rates • Sponsoring of the PDF-download of the SMARTreport*: 12,900 € • Banner large (468 x 60 pixels)*: 6,900 € • Banner small (190 x 190 pixels)*: 4,900 euros • E-mailing of your pages to a selection of 1,000 contacts: 1,900 € • E-mailing of your pages to a selection of 500 contacts: 1,200 € * 6 month period

Content Overview

• Out of Home Digital Media Applications
  Classified by vertical markets & types of public areas including corporate, government, education, point of sales, hospitality, transport, outdoor, large venues, etc.
  
  
  • End users testimonials: How does one get the marketing mix right, and why and how do companies use digital signage?
  • Dossier by trade associations, analysts, consultants: Applications & benefits of OOH Digital Media / Focus on Business models, ROI, Content, etc.
  • Specific dossier: Advertising on Screen Networks
    This dossier will be based on brand testimonials, market data, analysis & impact. Audiencemeasurement solutions & screen network operators offer new types of commercial spaces to retailers in all categories. We outline how to best exploit these spaces.
    
    
• The Market
  • Market Data
  • Surveys
  • Trends & Analysis
    
    
• The Components of a Project (commercial content)
  • Introduction: Advice & white papers on managing a project from A to Z
  • Interviews with global turnkey solutions providers (communication & technical aspects, the interface for all aspects of the project: content, hardware, production & installation, financing etc). 
    
    
• Each dossier is introduced by Cleverdis (definitions, advice, criteria for choosing products and services, overview of type of solutions available). Market players then detail and explain their offer (functions, key assets) putting their company in perspective with others.
  Dossiers:
  • Screen Content
  • Technical aspects: Creation, administration & distribution tools: Software – Server – Player
  • Displays: LCD, Plasma, LED, Projection, Industrial Displays, Image Walls, 3D, Interactive Displays, etc
  • Specific dossiers: Outdoor solutions / bundled technical solutions providers
    
    
  • EMEA Key Players Detailed Directory (commercial content)
    • Introduction by Cleverdis: Who does what
    • Company pages with an exhaustive & synthetic presentation: Core business, key facts, contacts details, company profile, solutions, partners, references, logo & illustrations
      

• September: Viscom Frankfurt (Germany), IBC (Netherlands), Viscom Europe (France), Advertising Achievements Exhibition (Russia);
• October: Smau (Italy), Viscom Sign (Spain), Innoea B2B Summit (Germany), The European Digital Signage Show (UK), The Screen Conference (UK),
• November: Viscom Visual Communication (Italy), Pro SHOP (Romania), Integrated Systems Russia (Russia), SIMO (Spain). Display Forum (UK).

 February 2009 EDITION

• February: Integrated Systems Europe (Netherlands),
• March: International Digital Signage Conference (Russia),
• April: Screen Expo (UK), Passenger Terminal Expo (Netherlands), Sign & Digital UK (UK)
• May: Digital Signage Expo (Germany), Display Search Conference (USA), Marketing Services (Germany), Shop Innovations, Facility Management (Germany), AV in the City (UK), The Communication Directors' Forum (UK),
• June: Retail Solutions (UK).

SMARTreports are distributed in PDF format via www.cleverdis.com and through e-mailing campaigns by Market Actors & Partners to their members/visitors/clients

MARKET ACTORS
Content creators, Distributors, Installators, Manufacturers, Media Agencies, Screen Networks Operators, System Integrators, Software Editors

PARTNERS

• Associations: APCAD, Popai UK & Ireland, The Screen
• Analysts: Display Search, Meko (Display Forum), The Platt Retail Institute
• Trade Shows: Digital Signage Expo, Integrated Systems Europe, Marketing Services, Screenexpo, The European Digital Signage Show