 by Bruce Berkoff
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In early September this year, for the first time ever, the IFA trade show in Berlin had its own English language daily news magazine – compiled and edited by Cleverdis... and the reaction to the publication has been hugely positive.
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The official English language publication of Messe Berlin and gfu, IFA International was broadly distributed at all halls during every day of the show (31st August through 5th September 2007), with each edition containing high-impact news, views and product spotlights, greatly enhancing the visit of the international delegates.
Each 32-page edition was also made available on line in an “Interactive” version – including audio and video interviews, further enhancing the impact and interest of the publication (you can download all copies on
www.ifa-international.org).
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According to Dr. Christian Göke, COO of Messe Berlin, “As IFA has been growing and the international nature of the show has been taking on increasing awareness, it became more and more important that visitors from around the world be able to access daily news in English. The partnership with Cleverdis, who have more than 10 years’ experience in specialised high technology communication, will create excellent new communication opportunities for exhibitors.”
Dr. Rainer Hecker, Chairman of the Board of gfu (Society for Entertainment and Communication Electronics) acclaims the project on behalf of the exhibitors: “Through this publication, international attendees of IFA get a better understanding of the trends and perspectives at the world’s largest market place for consumer electronics and get first hand information about the strategic approach by the global leaders in the industry. Exhibitors can now reach out to these highly important overseas and European visitors, around 100.000 of whom are trade visitors and journalists – the core target group for companies demonstrating new products at IFA and seeking international partnerships.”
A team of international journalists, headed by award-winning Australian Editor-in-Chief Richard Barnes, worked hand in hand with the IFA show organisers to produce a truly “IFA Branded” product.
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Cleverdis President Gerard Lefebvre says much emphasis has been placed on making the publication truly unique in its genre: “Emphasis has been placed on making the publication highly dynamic and exciting, but at the same time extremely useful for the target group. It was a MUST HAVE for international trade visitors.”
Following a massive vote of approval from international show-goers and exhibitors for the first year’s vintage, plans are already well under way for next year’s daily, which is set to be a great deal “fatter” than the 2007 version, given the fact that a number of advertisers have already pledged their support for 2008.
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