IFA International – the official English language daily of the IFA trade show in Berlin a major success in its second year.
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IFA International, the official daily news magazine for international visitors at IFA – the world’s biggest CE tradeshow, has again received overwhelming positive feedback after it’s second year of publication.
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Cleverdis team at IFA 2008 - © Photos: Cleverdis / Didier Baverel
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Published by Cleverdis, IFA INTERNATIONAL appeared daily from 29th August to 3rd September 2008 in a total print run of 75,000 copies and was broadly distributed at strategic points all over the exhibition halls. With each edition containing high-impact news, views and product spotlights, this dynamic publication greatly enhanced the visit of the international trade professional. Each edition is still available on-line, having been emailed to pre-registered trade visitors & press in an "interactive" version – including audio and video interviews, further enhancing the impact and interest of the publication. |
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Content includes: Industry and trade show news, market and technology trends, exclusive interviews with the “visionaries” of the market, a conference spotlight, product trends, green pages, a special home appliance section, trade news, and “where to go” in Berlin.
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According to Editor-in-Chief Richard Barnes, “Emphasis was placed on making the publication highly dynamic and exciting, but at the same time extremely useful for the target group. It has been a MUST HAVE for international trade visitors. It is concise and specifically targeted with real news every day (not just re-runs of press releases!). Our aim was for international visitors to be able to read this publication in a short space of time at the start of the day in order to know what to see during the day, and to tune in to the exciting 'buzz' of the event!”
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From left to right: Gérard Lefebvre, IFA International Publisher; Dr Rainer Hecker, Chairman, GFU Supervisory Board; Richard Barnes, IFA International Editor-in-chief
© Photos: Cleverdis / Didier Baverel
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