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Gerard Bucas, CEO, Scala - © photo: Cleverdis

“The Roadmap” Looking Stronger Than Ever!

For the eighth year in a row, Scala, in an effort to educate and inform industry partners, hosted a conference near Amsterdam on the 8th and 9th October 08.


As in the past, the conference once again included key speakers from around the world who presented topics including many successful Digital Signage case studies - sharing their experiences gained through their diverse and real-world Digital Signage deployments.

With its emphasis on Scala Digital Signage Solutions, the Connected Signage Conference has an unmatched reputation for bringing businesses together in this emerging market.

Cleverdis was again chosen as key media partner, thanks to its parallel mission of educating the greater market for digital signage solutions through its SMARTreports and seminars.

During the past eight years, the audience of the Scala conference has become more varied and dedicated and has acted as a magnet for manufacturers, distributors, integrators and many more...

This year, Scala hosted around 400 visitors at the conference – a golden opportunity for them to exhibit and market their products to an audience totally focused on and experienced and interested in Digital Signage Solutions.

This year, organisers “switched things up a bit” to ensure participants obtained the most value from the conference. Various interactive sessions were organised with tracks to suit different attendees.

In addition to the conference, Scala organizes an exhibition with a floor space of more than 1000m2.


© photo: Cleverdis

In-depth interviews with Steven Keith Platt, as well as a number of other key participants in this conference will be available in the next edition of Cleverdis’ Out of Home Digital Media SMARTreport, which will be launched at ISE Amsterdam and Screen Expo London in Q1 2008.




*Scala, Inc. pioneered the industry of digital signage in 1987. Today, the InfoChannel software suite is in its 3rd generation and Scala has grown to lead the Corporate/Government Communications, Retail Advertising, Hospitality & Entertainment, Education and Local Cable TV Channel industries with dynamic signage, point-of-sale advertising and interactive multi-media kiosks.

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