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Dear Readers,
This edition of the SMARTreport “Hotel - Innovations & Technologies” marks a turning point in the history of technological publications dedicated to the hotel trade.
We want to offer our readers, most of whom are not technicians but are the veritable decision-makers of the hotel sector – a professional publication allowing them to dispose of pertinent information and a source of ideas for business growth, taking account of today’s developments, but also looking to the future in what we hope in a pleasant, easy to read format.
Technology in itself is not interesting for hoteliers unless it is taken in a global context. Innovations and Technologies go hand in hand and speaking of one without the other has little sense. Integrating design and architecture in a publication dealing with technologies thus appeared evident, and the quality of those (Michel Gicquel – Artistic Director – Innovations and Design Department for the Accor Group, Natacha Froger, a designer of great talent, etc.) who have agreed to be associated with this initiative, comfort us in this conviction.
Finally we have not overlooked the human dimension. In this case we look at how people use, or would like to use innovations and technologies… but also how this evolution enables hoteliers to improve the lives of customers as well as that of staff.
• Changing the mindset of hoteliers, helping them understand where the major evolution is taking place at the moment, at the reception desk, in the guestrooms or in the conference facilities.
• Spotlighting what architects, designers, suppliers and service providers are developing in this spirit.
These are our objectives!
In order to clearly mark this new consciousness and positioning, we have changed the “look and feel” of the SMARTreport, and modified its title, from “Hotel Technologies”, to “Innovations and Technologies”.
Enjoy reading!
© Photo: Accor – Room 217 Sofitel Arc de Triomphe. Designer: Michel Gicquel
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