• Tracking Emerging Technology – Interview with Douglas Rice, HTNG • Knowing The Guest – Interview with Nick Price, Mandarin Oriental Hotel Group • When Hotels Lead the Way – Interview with Fraser Hickox, Peninsula Group

IN-ROOM ENTERTAINMENT
• Pacific Media Predicts Rapid Growth for Hospitality HDTV Sales • The TV of the Future • Internet TV ‘Gold Rush’ • Deuromedia Interactive Platform – Interview with Markus Hiebeler, Deuromedia • Licence to Screen • MCOM, First to offer a VC-1/MPEG4 IPTV platform with a VOD multilingual subtitling service to the hospitality industry... – Interview with Costas Sakellariou, Media Communications • Convergence – In Room Centric Trends in Hotel Technologies – The vision of a market leader • Meeting New Guest Entertainment Demands The Trends – Interview with Ian Crabb, Quadriga Worldwide Ltd • Massive Roll-out for Genesis System – Interview with Myron Tataryn, Quadriga Worldwide Ltd • CASE STUDY – A Taste of Genesis  • Quadriga Worldwide Ltd Key Figures • NxTV First of Kind to Earn HTNG Certification for Guest Itinerary Display on Hotel Televisions • CASE STUDY – Trump International Hotel & Tower Chicago Installs Next Generation HD IP Video on Demand Entertainment Services • The Shift from Pay TV Provider to Veritable “Media Partner” – Interview with Tonio Fruehauf, Premiere Hotel Entertainment • CASE STUDY – Surprising Guests with Simplicity, Quality and Quantity (of channels) • One Step Beyond!!... – Interview with Patrick Goubet, ArtDisplay • Strength, Security and Aesthetics

COMMUNICATION TECNOLOGIES
• IP PABX:  Stepping into the Future – A White Paper by Percipia, Inc. • Virtual Private Networks • Wireless Phones for Staff – a Key to Improved Service  • CASE STUDY – No New Wires!  • Communication (and other) Technologies that will impact hotel operations in the future

IN HOUSE AUTOMATION
• Enlightening ideas

DIGITAL SIGNAGE & CUSTOM TV
• "…It's pure marketing, but with an emotional dimension…"  – Interview with Betty Castaldi, Idylle Production

CONFERENCE TECHNOLOGIES
• Conference Room Technologies

RESERVATION SYSTEMS – GDS AND PMS
• Interview with Kaweh Niroomand, Micros-Fidelio EAME • HTNG Certification for IDeaS Revenue Optimization • CASE STUDY – Optimising hotel and conference center operations on one database…

SECURITY
• CASE STUDY – Security Evaluation and Verification by HP Strengthens interTouch Service Offering

"Knowing The Guest"
Interview with Nick Price, President Emeriitus HTNG and CIO/CTO Mandarin Oriental Hotel Group

Enhancing Guest Satisfaction
Technology… and the Part it SHOULD Play…

The savvy use of technology in hotels should lead to a number of positive outcomes… a win-win scenario for both hoteliers and guests… if approached the right way. The aim of this SMARTreport is not only to demystify some of the latest digital technologies and their applications in the hotel field, but also to encourage the intelligent use of these technologies in such a way that they save money and/or increase profits for the hotel, while vastly improving the guest experience. We have timed the launch of this edition to coincide with the European meeting of HTNG (Hotel Technology Next Generation) in Lausanne; a conference which truly marks the forward march of the industry world-wide and underlines a new form of understanding between hoteliers and service providers. What is extraordinary today is the extreme effort put in by some hotel groups, such as the Mandarin Oriental Group and the Peninsula Group, in beating a path through the jungle as true pioneers in the field of technology convergence. This is underlined in interviews with Nick Price of the Mandarin oriental Group and Fraser Hickox of the Peninsula Group, both of whom are true visionaries and leaders among their peers. The time given by people such as these (as well as all those who have participated in this edition) towards helping their peers and advancing the industry in general through the movement created by the HTNG is proof of their selflessness and dedication to improving guest services across the board.



To this extent, Nick Price has even agreed to give his “personal touch” to each of our sections in this SMARTreport... an input which is greatly appreciated due to his astute and broad vision of industry issues. This SMARTreport is, I believe, more than ever in the spirit of Cleverdis, our mother organisation, in terms of giving a clear and unbiased view of the industry at large. The broad contribution and support shown by leading companies from all walks of technology gives it an unequalled richness and uniqueness, making it a true reference work. Again thanks to all of you who have contributed to making this edition a real “keeper”!

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