Chapter 1 - Out of Home Digital Media Applications
06 Out of Home Digital Media – An overview of applications and infrastructure
08 Out of Home Digital Media: More Like TV or the Internet?
09 Digital Signage for Ground Transportation, by Jeff Collard, Omnivex
10 The nose knows! When Sight and Sound Are Not Enough… Interview with Luc Heijnen, Troades
11 Good Internal Communication Gets Even Better! – Interview with Adam Lloyd, Ericsson
12 Massive Screen Roll-out Completed for La Poste – Interview with Laurence Roux, La Poste
14 Now You Hear It… Now You Don’t! – Interview with Fredrik Larsson, ICA
15 First Mall to go “All Digital” New Westfield London partners with CBS Outdoor with Spectacular Effect – Interview with Nicky Cheshire, CBS Outdoors and Fiona Kyle, Westfield London
16 Helping advertisers to reach their target-group – Interview with George Tsintzilonis, Intelligent Media Ltd
17 Creating the “Interactive Soccer Entertainment Programme” – Interview with Enrico Pruis, Stadium Impact
18 CYFRA+ leads digital signage at points of sale in Poland with Cayin solution – Cayin Case Study
19 Using Quality as a Differentiator– Interview with Sven Jacobi, Neo Advertising Germany

Chapter 2 - Market Data, Analysis
22 Outlook for Digital Signage and Larger Size Commercial Flat-Panel Displays Remains Bullish in 2009-2010 – Chris Connery of Displaysearch
23 Supply & Demand for Digital Signage – Bob Raikes, Meko Ltd
24 Is The 70% Rule True? – Steven K Platt, Platt Retail Institute
25 Digital signage ad revenues set to quadruple by 2012 - Goldmedia GmbH Media Consulting & Research
26 Media Econometric Forecast Highlights Global Spending Phenomenon – Interview with Patrick Quinn, PQ Media
27 OVAB Europe: Offering More Than Just Standards – Interview with Dirk Hülsermann, OVAB Europe

Chapter 3 - Managing a project
30 Now what? How to proceed with a digital signage installation
31 Business Models
32 Creating Content Getting it Right Upstream is Key to a Project’s Success!
34 POPAIdigital Guide “Opens the Floodgates” for New Media in Retail – Popai UK

Chapter 4 - Technical Components
36 Summary of technical components
37  Installing Digital Signage Systems Properly - Black Box White Paper
38 The Window to the Digital Universe Display Devices – The Screen To Fit the Situation
40 What should I use to play  the content on-site?
41 Sound Ideas Why Sound is Important, How to Use it?

Chapter 5 - Directory of Key Players & Focus on Solutions
45 Bluefox
46 C-nario
47 Cayin
48 Cisco
49 Dagobert
50 Ds Digital Screens
52 Hyundai
53 Infotraffic
55 Net Display Systems
56 Omnivex
58 Panphonics
59 Roku
60 Scala
62 Winmate
64 Events Calendar

Massive Screen Roll-out Completed for La Poste
Early results confirm ambitious predictions


Resiliance in Turbulent Times

All things are relative. The current world economic crisis is no exception, because as in all periods of turbulence, some come out a lot better than others. The Out of Home Digital Media Market is an exception, as while not totally immune to the current bug, it is still getting along quite well, as readers will be interested to learn in our market data and analysis section.

The reason for this is simple.

As money gets tight, companies are concentrating their promotional spending on more highly targeted campaigns. In this context, the medium is enjoying continued growth, because Digital Signage is ideal for this. Indeed with the onset of serious metrics, major ad agencies are also starting to habitually use the medium. This SMARTreport is designed as a key resource for anyone thinking of embarking upon an OOH Digital Media project, pointing you in the right direction in your decision-making process. To this end, this online version of Cleverdis' SMARTreport OOH has complete interviews, case studies and other in-depth resources. Indeed, we aim to work much in the same way as OOH DM – totally targeted and concise… and helping you get where you want to go!



© Photo: Broadsign

SMARTreport are distributed free of charge at all the most important trade shows dealing with Out of Home Digital Media (see calendar of events on page 64), and also in PDF format.
You are also able to order your free “hard copy”.
Designed in a “win-win” spirit, this publication is thus designed as a true “information hub” for the industry. That’s why, whether you are a major or minor player in the sector, we welcome your comments and input for the next edition, due for publication in Q1 2009. We look forward to hearing from you.
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