About Unlimited Mobile TV by Herbert Mittermayr, VP Marketing, Alcatel Mobile Bradcast

The System Explained
• "… We believe S-Band has a huge potential…", Christophe Allemand, Mobile TV Program Director, CNES
• "We strongly believe there is a need to watch TV on cell phones anywhere.", Yannick Lévy, CEO, DiBcom
• "… you're only as good as your network…", Steve Turner, Manager Business Development, Mobile Broadcast, Philips Semiconductors
• "… Mobile TV must become a mass-market service…", Yves Portalier, Marketing Director, Sagem Communication
• "… currently most Mobile TV projects have big problems finding frequencies…", Jean-Luc Pavy, CEO, TeamCast
• "… Alcatel's project has the big advantage that it's very much based on the existing DVB-H standard…", Filip Gluszak, VP Marketing, UDcast
• "We are in favour of systems that can be deployed nationwide and that can be received everywhere…", Ernst Eberlein, Chief Scientist, Communications Department Fraunhofer Institute fir Integrated Circuits IIS

Analysis
• David Mac Queen, Mobile Analyst, Screen Digest
• Claus Sattler, Executive Director, BMCO Forum
• Windsor Holden, Senior Analyst, Analysys
• Citigroup Research Report

About Unlimited Mobile TV by Herbert Mittermayr, VP Marketing, Alcatel Mobile Broadcast

Broadcast Mobile TV is no longer a dream. In 2006 it became a reality in Europe with the launch of DVB-H in UHF and T-DMB commercial services in Italy and Germany, and dozens of trial services currently in a pre-commercial stage.
Reflecting a trend for more personalized TV consumption, it is estimated that broadcast mobile TV users will account for more than 10% of the population covered by the service in Europe by 2010. It’s a massive potential market... as soon as the coverage is there.

© photo: Cleverdis

For the moment, feedback from both German and Italian users shows that when they do have reception, the service is very good. However as at time of writing, the fact is that coverage remains limited when users move, poor when they go indoors, with a limited number of TV channels in offer only available in major metropolitan areas.
At MIP-TV in Cannes, we discovered the “Unlimited Mobile TV” project of Alcatel and an eco-system of major players in the European market – an alternative service project using a “hybrid” scenario that aims to solve the issues of coverage, frequency allocation and roll-out that have been bugbears until now.
In this Special Report, through a series of high-level interviews, Cleverdis presents the current state of affairs with the Unlimited Mobile TV project, and gives the roadmap of the hybrid solution.
While valuing the achievements of other technologies and services currently in their project stages, this Cleverdis Special report highlights the specific value-add of this exciting new DVB-H project in the S-Band.
Copyright © 2005 Cleverdis SARL. All rights reserved. Do not duplicate or redistribute in any form without prior consent.
Privacy    |    Policy Trademarks    |    Code Credits    |    Contact Us