THE NEW DIFFERENTIATOR IN ANY AV INSTALLATION

In the past few years in Europe, with the onset of flat panel display technology and the ease of content delivery through digital networks, we have been seeing an explosion in “out of home digital media”, with displays now commonplace on retail, institutional and corporate walls or in shop windows. But just how are these flat panels mounted in position?

As the industry blossomed, mounts were sometimes custom made… a costly exercise with no guarantee of safety as the pieces had never been put to the test beforehand. In other cases, cheap solutions may be found, often proving to be clumsy and complicated to install. It’s a case of “cross your fingers and run” as soon as the installation is done, hoping everything will stay in place.

All the while, the innovative North American company, Chief, has nevertheless been present, in existence for 28 years at time of writing. The company is now becoming increasingly recognised in Europe as a supplier of top quality mounting solutions that result in major time savings for installers, with quality and post-sales support at the heart of their marketing policy, meaning safety and security are assured.

In this SPECIALreport, we aim to bring the reader’s attention to the importance of wisely choosing mounting solutions in digital signage… and we also take this opportunity to toss a few new and innovative ideas your way that are bound to give you, and consequently your clients an edge, differentiating their signage from those of their competitors thanks to their originality.