Cleverdis - Information Intelligence


		Delivering the "Perfect Experience" Interview with Keisuke Yoshikawa, CEO JVC Professional Europe Ltd. Expansion Slots: Expanding the Horizons Interview with Gustav Werner Emrich, JVC European Product Manager, Presentation Products Product Spotlight: JVC’s GM-H40L1G Making Life easy for Installers JVC and the Image Chain: From Source to Diffusion Keeping Perfect Control Conclusion from Gerard Lefebvre, Cleverdis Founder & President

by Richard Barnes,
Editor in Chief

The impact of digital images on our lives is constantly increasing, with large area LCD and Plasma Displays becoming ever more pervasive. In this sense our world is changing, becoming more colourful and exciting, thanks to the possibilities offered through the almost innumerable visual applications offered by digital displays…

Read this article

Click on the appropriate flag to download the SPECIALreport in PDF format




	GUSTAV WERNER EMRICH JVC European Product Manager Presentation Products

When planning an AV installation of any kind, it is important to get to know the people who are behind the company you're working with. In this interview, we “get the word from the horse's mouth” from Gustav Werner Emrich – instrumental in establishing the sales of JVC's new 40” TFT-LCD professional displays in Europe…

Cleverdis: How does JVC work with installers in the AV market?

Gustav Werner Emrich: We have a group that works specifically helping our dealers with systems integration. For example take the case of a project that is very big in financial terms, but where it's a regular dealer that has the contacts with the customer.

They may have been supporting the customer for a long time, but now they come to a project which is going to explode their normal financial situation, and this is where we can help and support them. For example we do the planning with all the displays, interfaces, and so on and work with the dealer, while they take care of the installation. Our main focus is to support the dealer, but we also deal directly, on projects like big stadiums and so on. It's important to underline that we don't just supply the displays, we are instrumental in helping with the planning.

Let's look at the specific case of the 40” TFT monitor. What prompted JVC to launch this particular model?

G.W.E.: First the big benefit of the LCD Technology is to display High Contrast Images without “Burn-In” effects. This gives a clear readable image and information for applications like Airport – Stock exchange – Advertisements to the audience.
We focus this display strongly to those markets, but with the perfect image quality from our Broadcast know-how. Also long life times and low power consumption are provided by the JVC Flat panel technology which save huge money for Multi displays installations 24 Hours / 7days a week operation – a big benefit for the owner of the system.
So we took the idea for these displays from our professional monitor series. This series allows us to use a slot system and optional video input supporting devices. From this basic point of technology, the idea was to make a display that on the input side would be just like a professional monitor. This is the main difference between this and other displays. We're focussing on not just connecting a PC to the unit, we also have the choice of inputting professional signals with SDI and HD-SDI.

Looking at some of the features of the screen, it has what's called a “control lock”... can you tell us about this?

G.W.E.: In a situation for example where you have multi screens, we adjust the screens to work together, in order that all the screens have the same colour gain, contrast, brightness and so on... but on the other hand if you are in an open area, sometimes people want to play with the controls, so this is where the control lock comes in handy, preventing anyone from tampering with the adjustments of the screen. In addition we provide a ID control to prevent the unit against theft.
If the ID is set once and the unit is stolen, it can´t be used without knowing the PIN number set by the system operator.

© photo JVC

The pro version of the screen features Picture-in-Picture (PiP) and Picture-by-Picture (PBP). Can you explain these?

G.W.E.: These features are extremely useful for such things as Video conferences or for displaying stock market information, or in certain digital signage configurations, and really set this unit apart from many others, as the features are built-in. PiP enables the display of a sub-screen – with selectable size and position – within the main screen. With PBP, the main screen and sub-screen are displayed together side by side.

Some of the main applications for these screens include Airport or Stock information screening, Point of Sales, exhibitions and museums and so on... but another important application is that of security. The screens have a special feature for this. Can you please explain?

G.W.E.: Our displays enable high speed signal switching. Take the example of security screens in Casinos, where normally you have huge monitor banks. Instead of using banks of monitors, you can use bigger displays and split the signal on the display. But maybe you want to switch from one kind of input signal to another. The switching time is important. Imagine in that casino that someone is suspected of stealing. You have to go from a small image to a big image with very little lag time. In normal systems, the switching time can be anywhere from three to four seconds, which is a long time in a case like this. With our screen, the reaction time from one input format to another is less than one second.

© photo JVC

As you've already mentioned, one of the main features of the screens is that they have two “expansion slots” for optional IF cards, with six different cards available. What are the main applications that these enable?

G.W.E.: For professional video support we have several solutions. From the start, the display has a great number of functions. But with expansion cards we can enable many other possibilities. One special optional feature is the SD card ... or the HD-SDI card. The HDMI card is coming later on.

We already have the DVID built into the unit, but HDMI can be useful for some specific applications. HDMI may give the solution for someone who wants, for example to simply connect a DVD player. Also very interesting is the digital SDI input. If you have a digital source with audio, the monitor can also take this, and supply analogue audio output to speakers.

The unit is flush mounting, meaning it can be mounted directly on the wall, with no ventilation needed behind. This is a very important feature.

G.W.E.: Yes. The airflow takes place through side vents, and there are no additional cooling vents on the back plane. This means it can be attached directly to the wall without using a wall mount to extend the screen from the wall.

What differentiates JVC technically in the market compared to other companies selling large LCD screens?

G.W.E.: We are basically a video company. We focus more on the correct playback from video signals.
We do this on all products, and put a huge amount of energy into image reproduction, paying particular attention to colour.

In the next years, High Definition images will play an ever increasing role in display applications. How important is it for a display to be able to handle HD image sources adequately?

G.W.E.: It's important to support all professional HD signals that are available on the market, and for users to be able to master the HD image chain. JVC has its HDV compact shoulder camcorder on the market which is perfect for completing the HD image chain. This, coupled with the right HD recorder and playback facilities for our professional LCD display, enables the creation, editing and presentation of spectacular high definition images.
This will be a great benefit for our customers to get High Quality information displays and best advertisements.