LCD is becoming increasingly pervasive in our everyday lives. From notebook computers, desktop monitors and televisions, to public information displays, mobile phones and other automotive and entertainment appliances, LCDs have become an integral part of our everyday lives. But with this, confusion continues to reign about the quality of the displays themselves. The average sales representative is hard pushed to explain the difference between brands, and for the consumer, choosing can be a real minefield. In this SPECIALreport we aim to demystify LCD technology with a close-up look at LG Display, formerly known as LG.Philips LCD. As a global leader in the display market, LG Display takes its role of “educator” seriously, informing market players as to the facts when it comes to new LCD technologies. To this end, in the past, Cleverdis was already commissioned to compile two SPECIALreports explaining how the technology works, and what differentiates product from this company.

Indeed, when you’re buying an LCD TV or monitor, what’s inside DOES count. Quality is not only judged by such things as response time and “declared” contrast ratios. Colour-shift at different viewing angles and moving image blurring are still issues, depending upon by whom the LCD panel is made and what technology is used to produce it. LG Display produce TFT-LCD using “IPS” (In-Plane Switching) technology, which demonstrates a number of benefits compared to some other technologies. The following pages outline these advantages.