Cleverdis - Information Intelligence


		• A Picture is worth a Thousand Words – Interview with Eddie Yeo - Executive Vice President and Head of TV Business Unit, LG Display Co., Ltd • Current Trends in LCD TV Technology – Interview with Bruce Berkoff - Chairman, LCD TV Association • Advantages of LG Display’s IPS Technology – Interview with Sam Kim - Vice President, TV Product Planning Department, LG Display Co., Ltd. • Conclusion by Gérard Lefebvre, Cleverdis President

by Richard Barnes,
Editor in Chief

LCD is becoming increasingly pervasive in our everyday lives. From notebook computers, desktop monitors and televisions, to public information displays, mobile phones and other automotive and entertainment appliances, LCDs have become an integral part of our everyday lives…

Read this article

Click on the flag to download the SPECIALreport in PDF format




	EDDIE YEO Executive Vice President and Head of TV Business Unit LG DISPLAY CO., LTD

How would you describe the philosophy of LG Display when it comes to manufacturing LCD displays?

At LG Display, we believe that a picture is worth a thousand words, and that flat panel displays are enabling rich and expressive images to be incorporated into even more areas of our lives. Whether your display is a large and wide full HD TV, a set of high-resolution monitors or a wide-format notebook PC, it is important that viewers see the best looking image possible.

LG Display has a long history of being on the cutting-edge of the flat panel industry’s technical developments, introducing new products and technology to meet the needs of its superior customer base. Tell us about some of the benchmarks in your history of panel making.

In Q3 ’97 we launched the world’s first 14.1-inch XGA notebook panel, in Q4 ’01 we brought to market the world’s first 20-inch UXGA monitor panel and in Q4 ’03 we launched the world’s first 42-inch wide XGA HDTV panel. In addition, we have received the SID Display of the Year Gold award in ‘03~’04.

In ’06, we launched a 100” TFT LCD as the world’s largest LCD panel, and in ’07, our Flexible OLED was selected as one of Time’s “best inventions of the year.” This trend of production innovation is something our customers have come to expect and trust us to deliver.

What are the most important things in the development of LCD technology at the moment?

One of the factors is that the LCD industry has gone through tremendous growth in such a short amount of time and that it has satisfied both customers’ desire for fancy design and high quality display. The most important thing in the development of LCD technology is to understand customers’ needs and bring products to market at an affordable price. For example, laptop users want portability and long battery life. That is why LGD is focusing on an LED backlit product, which is slim and light with low power consumption. For LCD TV, customers want a sharp and vivid picture.

In order to satisfy these needs, LGD has commercialised a DFR (Double Frame Rate) product for the first time, which also has a cost advantage. As the design factor will be increasingly important for TVs in the future, we have also launched slim and narrow products for the first time.

How is LG Display creating added-value for TV manufacturers?

The most important thing in creating added-value for our customers is to understand their needs and provide products with a competitive price at the right time. For this, LGD is focusing on developing collaborative products with major strategic partners. In the case of IPS, LGD’s differentiated technology; we are currently undertaking a number of co-marketing programs to increase sales for the customers who are using our IPS panels in their LCD TVs and monitors, by promoting the superiority of IPS.