Cleverdis - Information Intelligence


		Projected Vision - Katsuaki Shimaoka, Director, Panasonic Projector Business Unit Conceiving the Perfect Solution - Yuki Sakamoto, Product Manager, Panasonic Projector Business Unit Market Analysis - Mike Fisher, DTC European Vision - Jerome Berrard, Head of Business Unit, Projector Systems Business Unit Europe & Christian Sokcevic, Sales and Marketing Manager, Projector Systems Business Unit Europe Panasonic Projector Premium Service… - Donald Maidment, Service Manager, Projector Systems Business Unit Europe Technology Intelligence - Markus Ries, Technology Manager, Projector Business Unit Europe UK Vision - Tony Brecht, Country Sales Manager, Projector, Panasonic Business Systems UK Adding value in distribution - Toby Wise, Managing Director, Snelling Business Systems Ltd. Key Panasonic People

Technology Intelligence by Markus Ries, Technology Manager, Projector Business Unit Europe

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In today’s professional front projector market, some might have thought that most things had already been thought of.

This idea was recently shattered when, at the ISE show in Amsterdam this February, Cleverdis noted an extraordinary new light installation prototype at the Panasonic booth. Having seen the new F100 series, it became evident that basic installation projectors could still “evolve” in great strides. Taking an intelligent look at the current market for 3-4 K ANSI lumen installed projectors, Panasonic found a number of anomalies between what was believed to be “current wisdom” and what were the realities of the market. People were just not using projectors the way they were supposed to be used, and finding solutions for what appeared to be the most basic of installations was often difficult due to architectural issues.

Taking these and a number of other key factors into account, Panasonic went back to the drawing board and designed an entirely new 3,000 lumen projector exclusively for the installation market, incorporating a number of new features aimed at solving all the major issues at hand for users and installers.

The official European launch of the F100 Series took place in Paris at the annual Panasonic dealers’ event in March of this year. Thanks to our presence at this major event, Cleverdis thus had a unique opportunity to take an in-depth look behind the scenes of the F100, and everything Panasonic has been building around it in terms of customer and distributor support. We present the results of this investigation in this exceptional SPECIALreport.