While some typically view technology as something that isolates them from society, Panasonic aims to help bring people together, with them creating and sharing photos and videos and experiencing the excitement of sports and movies in a whole new way together. Panasonic has dubbed this high definition, interconnected way of life “Living in High Definition.”

The digital centre of the home

Panasonic is further highlighting the way a new big-screen HD TV can become the “digital hearth”… in other words, the 21st Century’s centre of the home, where family and friends gather together. This concept of placing large-screen flat panel displays at the centre of the living room puts an emphasis on quality time spent experiencing entertainment together via a variety of audio and visual products, including digital still cameras, Full HD camcorders and high-definition Blu-ray Disc players. What enables the digital hearth is the fact that all these can be linked to the TV with total ease with Panasonic’s “VIERA Link” - an entire audio-visual operation system centred on VIERA and controlled by a single remote control… soon to be wirelessly enabled.
Panasonic’s flat panel HDTV’s are its main pillar of the audio and visual business entities. The company has been committed to the growth of the Plasma display panel (PDP) market with its belief on the advantages that the self-illuminating Plasma displays have.

At IFA, to highlight the next big step of Panasonic’s Plasma technology, the company is showcasing several new Plasma breakthroughs, some of which will be available soon after construction of their fifth PDP manufacturing facility is completed early next year. New PDP technologies will allow for a revolutionary new Plasma panel that has half the power consumption of previous panels, a super-thin (less than one inch) Plasma display, and a 150-inch advanced High-Definition Plasma display.

This SPECIALreport aims to underline the key developments being brought to the fore by the Japanese innovation leader for the European market.