SHARP – Giving true meaning to “Cutting Edge”

LCD TV has finally come of age. This may sound a little outlandish, as LCD TV has of course been around for a while now, however we have arrived at a kind of inflection point, where for the first time, LCD is finally able to efficiently cover all the main sizes of TVs sold in Europe.

Until now, the very large sized LCD screens (between 40 and 60 inches) were extremely difficult to produce “efficiently”. Sharp's Kameyama plant in Japan, producing generation 8 mother glass, circumvents this difficulty and consequently means that the large screen sector, until recently catered for only by plasma and projection devices, is henceforth also the stamping ground of LCD. In addition, it has to be noted that the biggest LCD screen sizes (over 60”) offered by Sharp, are truly on the upper edge of what the European market demands… and what it will demand in the foreseeable future.

Parallel to this, Sharp's dedication to the development and promotion of FULL-HD screens will also auger well for the future of the industry, driving all those involved in image production to aim for this quality level as being the new standard in years to come. It is evident that a number of technologies will cohabit the market side by side for many years to come, however the only single technology that efficiently covers all segments is LCD, and as the true pioneers in this technology, Sharp are placed in a very exciting position for the future.