• Introduction by Toshiyuki Tajima - CEO Sharp Electronics Europe

• The LCD TV Market by Paul Gray Director, Europe TV Research - DisplaySearch

• Closer to Market with 5 TV Factories WW

• The Unstoppable Onset of HD TV in Europe

• Innovations in LCD Technology

• New Products at IFA

• AQUOS link / Blu-Ray Disc Player

• Special Environmental Feature Introduction by Sebastian Stiegler, Manager Environment Promotion Department, Sharp Europe

• Working towards “Carbon Neutral Life”

• Incorporating Environmental Consciousness in Production

• The Dream of Tomorrow – Reality Today

• Conclusion by Gérard Lefebvre, Cleverdis President

• Glossary

Making a Tangible Contribution to Environmental Protection
Introduction by Sebastian Stiegler, Manager Environment Promotion Department, Sharp Europe

Click on the flag to download the SPECIALreport in PDF format

Future proofing for the world…

Recently, people have been talking a lot about becoming “future proof”, but this term is taking on a new meaning as we increasingly realise the importance of proactively working towards a positive future for our children. Reading books such as Tim Flannery’s “The Weather Makers” and watching films such as Al Gore’s “Inconvenient Truth”, one is led to understand that unless we act now to reduce carbon dioxide levels in the atmosphere, our future and our children’s future look quite bleak. Many manufacturers are attempting to “do their bit” in one way or another, to a greater or lesser extent, depending upon how they look at the issue, but here, Sharp is not only making an effort now… their dedication to the environment goes back a long way. I recently learned some things that impressed me about Sharp.
Firstly I wasn’t aware that Sharp’s R&D in Solar energy dates back 49 years, and that Sharp has for some time been the world’s major player in photovoltaic cell production.
Secondly, the new technologies being introduced by Sharp mean not only solar panels are much more efficient and easy to produce, but semi-transparent modules can also be used as architectural elements. They are soon to be produced in the same place LCD TVs are made, using the same motherglass!
Thirdly, I am impressed by the genuine dedication of the company towards saving our planet.


© photo: Sharp

But we should not forget the huge progress that is still being made in LCD TV production, with spectacular ultra thin models due for release, and energy efficiency and recycling ever more important. In the end, Sharp’s goal is for “carbon neutral” life, but with an increasingly pleasant lifestyle to boot. You’ll learn more about all of this in the next pages! Enjoy…

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