
© photo: Sharp
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At the IFA, Sharp is also announcing an additional ultra-flat design series with a particularly thin frame. In terms of differentiation, this is a highly interesting move, showing that design is today very much a key selling point. With several major announcements in time for IFA (new EU President, new factory in Poland, announcement of Gen. 10 plant in Japan), it has been important to again this year produce a SPECIALreport explaining the importance of these factors in bolstering the impetus of the company that was, after all, responsible for the invention of LCD TV!
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