• New CEo for Sharp Electronics Europe - interview with Toshiyuki Tajima
• HD TV in Europe… Getting a clear picture of the market situation
• Broadcast HD TV - A Key Element in Driving the HD Market - interview with Gabriel Fehervari, CEO – Euro1080
• Technology - The Dream of a Frameless TV
• Crystal Park - LCD with a truly European Flavour: Sharp Produces LCD TV’s and Modules in Poland
• Kameyama II... and the Future
• Product line-up - A range of over 60 models – full HD from 30 to 108" -Highlights from IFA line-up
• World’s Biggest LCD Screen Wows Show Goers
• BD - an essential image source -The “BD-HP20S” scores top points in terms of quality and versatility
• “Sharp's investment is a sign that things are turning around in the LCD industry…” – interview with Edward Taylor - Vice President TV Market Research DisplaySearch - An NPD Group Company
• Environmental protection as an enterprise goal - Certified environmental management provides a tangible contribution to environmental protection
• Conclusion by Gérard Lefebvre - Cleverdis President & Founder

New CEO for Sharp Electronics Europe
Interview with Toshiyuki Tajima

Over recent years, we have been closely tracking the evolution of the market for flat screen TVs. Today, Full HD is going mass market, and premium TV is setting the trend at the IFA 2007. Differentiation is thus becoming increasingly difficult in the LCD TV sector. Focussing on the quality segment, Sharp this year presents its biggest line up of all times at the IFA show. With over 60 models, ranging from 32" up to 65”, the LCD pioneer is striving for a market share of 30 percent in the full HD quality segment. 


© photo: Sharp

At the IFA, Sharp is also announcing an additional ultra-flat design series with a particularly thin frame. In terms of differentiation, this is a highly interesting move, showing that design is today very much a key selling point. With several major announcements in time for IFA (new EU President, new factory in Poland, announcement of Gen. 10 plant in Japan), it has been important to again this year produce a SPECIALreport explaining the importance of these factors in bolstering the impetus of the company that was, after all, responsible for the invention of LCD TV!

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