In the past, the world of professional display applications has been cluttered with solutions that have been incomplete or very expensive to install and maintain.

With the recent onset of digital signage and out of home advertising, businesses are now demanding manageable, cost effective networking systems, especially those small to medium sized businesses that are not in a position to outsource management of such projects. People are increasingly looking for practical “easy solutions” for networking and content management. In this Special Report, we take a close-up look at a practical networking solution: Sony’s new BKM-FW50 Network Media Card. This card is simply inserted into a slot in Sony’s professional LCD or Plasma displays, meaning there are no extra cables around the screen and no additional power supply is needed.

In this report, we underline how businesses can optimise Return on Investment through the clever use of displays in various environments, enabled by the addition of this Network Media Card. We highlight the importance of Sony’s efforts in developing an easy to understand – easy to use solution addressing a very broad range of applications – from simple single screen installations right up to multiple screen solutions managed from remote locations. We are convinced that the entry into the market of Sony’s Network Media Card and Ziris Lite Software will act to stimulate a sector which is already in an early boom phase.

CONTENT CREATION AND MANAGEMENT – KING PIN

In Out of Home promotional projects, or digital signage, the purchase of hardware is one of the last things you should consider. First of all, you must look at what your communication needs are: what you would like to promote and who you want to reach. The creation and management of content is the key factor to the success of your project. In this Special Report, you will learn how Sony have been working to facilitate this process.